iCRM
iCRM = internet based CRM, mobile CRM
Gathering, processing, transferring and analysing of information constitute the basis of modern marketing in a pharmaceutical company.
iCRM system is a solution for
- sharing information on clients
- monitoring activities of the company directed to the client
- planning of all marketing and sales activities,
- recording the results of these activities,
- support in realisation of these activities (eg. E-mailing, SMS, call-centre).
The key concept and driver of iCRM is effectiveness of all integrated activities of the company towards clients. Communication is supported by effective transfer of all necessary and relevant information to all associates of the communication process. The iCRM results provide background for evaluation of profit and benefits that each and every activity means for the relations between the company and its clients.
Benefits of iCRM
- interfaces the whole company
- provides immediate flow of up-to-date information throughout all the company levels
- allows planning and managing all marketing activities
- helps to simply record maximum amounts of data in pre-defined form
- eliminates the need of periodical reporting
- allows monitoring of costs and effectiveness
- helps in strategic decisions
- spares time
iCRM provides a platform for day-to-day business activities reporting and for effective management planning and decision making. Recorded data are generated and transferred in statistics and reports that describe the activities and their relation and influence to market situation.
PHC works with iCRM in all its marketing projects for pharmaceutical companies to monitor the communication with the target group and with clients.
iCRM of online marketing activities might be connected to the existing corporate CRM systems (eg. Siebel)
Via iCRM online and offline sales and marketing activities might be connected, eDetailing projects are parallel adjusted in accordance with feedback from sales reps, management can continuously monitor success of online marketing projects and their influence on other offline activities etc.
The support of transfer of the right message is assured by scripts of the sales rep call defined in advance, immediate reporting of the call process and system of questions and answers and follow-up analysis of the call.
Recording of information gathered during or immediately following the call builds a ground condition for continual increase in the quality of the calls.
iCRM is available anytime and anywhere, as the whole solution is hosted on a web portal consisting of various modules. The iCRM user can access the system from anywhere and work with its applications. A web browser is sufficient for such access, therefore a PC, laptop or a PDA can be used.
The iCRM system is fully compatible with eDetailing platforms and other online interactive marketing projects, provide by PHC.