Digital communications for pharma companies
We help pharmaceutical companies to reap the benefits of modern technology and new media.
We help pharmaceutical companies to reap the benefits of modern technology and new media.
Digital campaigns are a response to the growing penetration of the Internet and options of electronic communication. In the area of prescription drugs marketing, we specialize in digital communication with physicians. We create and cultivate digital tools for communication between pharmaceutical companies and physicians and other healthcare professionals.
Our advantage is long-term intensive communication with the target group and knowledge of the legal environment for marketing medicinal products.
A comprehensive education strategy
Top experts from different areas of health care and pharmacy, combined with a wide range of accredited educational formats – this is the basis of comprehensive training strategies that we prepare for pharmaceutical companies. It is based on analysis of knowledge needs in various professional groups and it responds to their outcome.
Pears Health Cyber s.r.o. (LLC) was founded.
The Lekarna.cz information portal about medicines was created.
We created our first eDetailing.
Lekarna.cz turned into an e-shop, the first in Central Europe.
Ordinace.cz was created, a portal for general public on health.
Our first educational project for pharmacists started with CLK (Czech Chamber of Pharmacists).
We executed our first foreign project
We founded the first online Medical University.
We started an online pharmacy in Slovakia.
We obtained an accreditation for continual medical education.
Pears Media in Germany was founded.
We entered the medical education market in Russia.
We conducted the first PR campaign for our client.
We opened a pharmacy in Albert in Svitavy.
We started our first franchising units in Europe.
We launched an information campaign for psoriasis patients.
Video-bulletin from a diabetology congress in Berlin was produced.
We expanded our network pick-up points of Lekarna.cz in CR.
The first virtual advisory board on the inBoard platform.
Electronic monthly bulletin for general practicioners was published.
Harmonia network of pharmacies was formed and has been expanding rapidly.
An information campaign to support spirometry was executed.
First interactive seminar with live online video streaming was conducted.
The first few mobile applications for patients was produced.
Our company celebrated its fifteenth anniversary.
A new R&D department was founded to support innovation of our solutions.