Prague, July 21, 2014 – The Czech company Pears Health Cyber addresses its clients and customers for an active co-operation to improve the products and services. The company has established for all its activities the methodology inspired by the Net Promoter Score through which it receives feedback on its services and the feedback is subsequently converted into innovations and the services quickly modified. “A simple satisfaction survey is not enough for us, our object is to gain opinions and react to them individually, be it a client who is happy with our services or who is dissatisfied. We need to know how they are satisfied, how they are willing not only to order our services but also to shift them further towards a higher utility value with their opinions and to spontaneously recommend them. To put it simply: we want to pamper our clients in order to make them satisfied,” says Vladimir Finsterle, the company owner and the project initiator.
The company has developed the methodology of so-called “Index of Happiness” to determine satisfaction that detects strengths and weaknesses of a product or a service after each executed or cancelled order, complaint, ended project or transfer order. The company has applied the methodology to its online store www.lekarna.cz so far (the first and the largest internet pharmacy in Central Europe) and to a digital marketing in health service (an electronic bulletin PIPPL.cz intended for general practitioners, an electronic bulletin for urologists Urozpravodaj.cz).
All divisions of the Pears Health Cyber company are going to actively work with the Index of Happiness by autumn and it is going to become a permanent part of its business philosophy. The management of the company expect that they will be able to quickly implement visible changes for clients and initiate strategic decisions including investments with the greatest impact through the methodology.
